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Graphic Designer


Research, Sketch, Design




ALAMUSE is a mulitifaceted company providing real estate and financial services, while educating and connecting communities. As the team didn't have any visualized logo, my task was to create a unique design which the company could use in all its products and social network profiles.


Upon receiving all the necessary details and idea, I then started researching the project. I wanted to gather as much ideas as possible before working on my drafts. I was aiming for elegance, and since the target audience was also defined as middle age professionals, entrepreneurs and family, I thought it would be great to notch it up with some character and growth.


Once my ideas were clear, I started sketching the different options I had in mind. To emphasize the financial side of the company, I focused on having a data graph, represented by an arrow, as part of the design while fine colors and elegant curvature will highlight the real estate aspect of the company. 

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The idea behind the typography was that it shows high or long shape letters to maintain the graph style consistency. Therefore my choice was the GoBold family, a stunning elegant Sans Serif font created by Situjuh Nazara. I needed a font that not only elevates the design but also fits the within the overall idea and GoBold was the perfect piece to the puzzle.


The original color I applied was a pure yellow as it is the most luminous and easily captures our attention more than any other color. And since yellow is a the color of optimism and enlightenment, I complimented it with a navy blue, color of strength, reliability, stability, and power, which is all that the company stands for.

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With the exception of the color, AlaMuse team was pleased with the design I created. As per their request, the original colors were substituted by a darker oragne and blue. The final touch reveals a lot more than the drafts; from the graph curves showing elegance, down to the shadow details highlighting both letter "A" and "M", AlaMuse logo meets all the expections showing great deal of style and character.

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