Featured Work
EVENT PRODUCTION • PRODUCT MANAGEMENT • BRAND DESIGN
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Scaling a Festival 167%
Co-founded and scaled a multicultural music festival from 300 to 800 attendees in 3 years. Managed all aspects: event operations, ticketing, brand identity, talent coordination, and design.
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• 5-person team • 3 editions • 167% growth
WEB DESIGN • BRAND STRATEGY • CONVERSION OPTIMIZATION
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Building for warm leads
Designed a conversion-focused website for Krystal Entertainment from zero digital presence to a fully operational client acquisition platform. Achieved 100% conversion rate from referral traffic.
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• 42 5-star reviews • 100+ events • 6 Service lines
BRAND IDENTITY • DESIGN STRATEGY • LEADERSHIP
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Translating Touch to Virtual
Led the brand identity design for Apple's internal Virtual Discovery Center during COVID-19, translating the tactile product experience into a digital-first visual language.
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• 2-week timeline • 1st submission approved • Full ownership
About
10 Years at Apple
20 Years Creating
For 10 years, I've managed operations at Apple, resolving 150-250 high-priority escalations weekly, coordinating across teams, and turning broken processes into systems that work. But the part of that work I've always loved most was the coordination.
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I'm looking for roles where I can bridge creative teams and business outcomes, coordinating launches, managing timelines, ensuring quality, and getting complex work across the finish line.