Featured Work
EVENT PRODUCTION • PRODUCT MANAGEMENT • BRAND DESIGN
Scaling a Festival 167%
Co-founded and scaled a multicultural music festival from 300 to 800 attendees in 3 years. Managed all aspects: event operations, ticketing, brand identity, talent coordination, and design.
• 5-person team • 3 editions • 167% growth
WEB DESIGN • BRAND STRATEGY • CONVERSION OPTIMIZATION
Building for warm leads
Designed a conversion-focused website for Krystal Entertainment from zero digital presence to a fully operational client acquisition platform. Achieved 100% conversion rate from referral traffic.
• 42 5-star reviews • 100+ events • 6 Service lines
EVENT PRODUCTION • PRODUCT MANAGEMENT • BRAND DESIGN
Translating Touch to Virtual
Led the brand identity design for Apple's internal Virtual Discovery Center during COVID-19, translating the tactile product experience into a digital-first visual language.
• 2-week timeline • 1st submission approved • Full ownership
About
10 Years at Apple
20 Years Creating
For 10 years, I've managed operations at Apple, resolving 150-250 high-priority escalations weekly, coordinating across teams, and turning broken processes into systems that work. But the part of that work I've always loved most was the coordination.
I'm looking for roles where I can bridge creative teams and business outcomes, coordinating launches, managing timelines, ensuring quality, and getting complex work across the finish line.