Work
A selection of projects where I've managed complex teams, coordinated across functions, and delivered results. From Apple's internal initiatives to building cultural brands and web platforms from scratch.
Event Production • Product Management • Brand Design
Role:
Co-founded and scaled a multicultural music festival from 300 to 800 attendees in 3 years. Wore 4 hats simultaneously: Lead PM coordinating team operations, Lead Designer building brand identity, web designer, and performing DJ.
Team members
Growth from 2021 to 2023
Successful Editions
AUSTIN SUMMER CARNIVAL
167%
3
5
Brand Identity • Design Strategy • Leadership
Role:
Led brand identity design for Apple's internal Virtual Discovery Center during COVID-19. Translated the tactile product experience into a digital-first visual language with multi-layered concept and strategic gradient.
Apple
2
1st
VIRTUAL DISCOVERY LOGO
Week Timeline
Submission approved
Internal project
Web Design • Brand Strategy • Conversion Optimization
Role:
Built a conversion-focused website for a bilingual DJ business from zero to fully operational client acquisition platform. Focused on converting warm referral traffic through trust-first design and transparent service segmentation.
6
42
100+
KRYSTAL COLLECTIVE