METHOD & PRACTICE :
Interview, Sketch, Re-Design
A DJ logo is the artist's face and reputation. It shows immediately the type of music and style the audience can expect. And that’s exactly what DJ Groove was looking for when he reached out to me. Being in the field for quite some time, he needed a design that was attractive to his audience, helping them keeping track of the fun or inviting them to discover a great nightlife experience.
Majority of the design I came across from other competitors shows either headphones or some sort of DJ equipment. I wanted to stay within that same idea, with the exception of incorporating the name GROOVE in the design. With a great number of options, I needed to narrow it down to something that was meaningful to Groove himself.
Fun and colorful! Those were the key takeaways from the conversation I had with DJ Groove. One of the aspect I love about designing for my clients, is the freedom of creativity. I decided to make this whole project and design "groovy" with the stylish combination of typography, shape and color.
Since I wanted to include the lettering G-R-O-O-V-E in the design, I decided to trace it instead of using an actual type font. As soon I was done with the main logo, which would be the double "O", it became clear on what style and approach I would utilize to make it happen. I wanted it to look simple but still reveal sharpness as a representation of DJ Groove skill.
One of the things that is noticeable whenever you enter a club or go out at night, is that the abundance of lights. Implementing that same aspect in the design was ideal. To make the logo more playful, I decided to use the gradient feature, combining multiple colors suitable to the brand, its audience, and environment.
As I mentioned before, when Dj Groove reached out to me, he had one main objective: to have a logo able to represent his personality and him as a brand. Upon completion of the design, I decided to meet with Groove for feedback and right then and there, DJ Groove approved it at first sight, which is really rare. He felt the connection with it and that’s exactly what he was looking for. After the meeting, I went back to finalize and refine the details before sending him the final version.